Mark Robert Halper is passionate about everything he does. A professional photographer for two decades, Mark has built a successful career in a competitive field by bringing a consistent vision to a diverse client base. Mark thrives on the variety in the projects he tackles. “Every day is something different doing exactly what I love,” Mark explains. Mark's photography has evolved to include a number of personal projects, several of which have been exhibited as fine art.
Recently, Mark expanded his clientele to include families and children. He brings the same creative perspective to that work as he does to his fine art and commercial photography.
"I take out everything that isn’t absolutely necessary, until the only elements that remain are those which are entirely essential; the best photographs are usually the simplest. It’s about getting something honest out of who I’m shooting” and even the most challenging personalities come across as relaxed in his images.
“The most important consideration is the intent of the photo. The process begins by understanding how the image will be used and what it is meant to communicate, which always takes branding into account. Every commercial image I create is designed to sell a product or a service, and a good photographer will always keep that in the front of his or her mind.”
Mark has a particular talent for arriving on location and making great images with what is on hand, based on what needs to be communicated. In fact, most of the images on this website were not planned out in advance.
Mark sits on the advisory board for the Art Institute of California - Hollywood, has frequently been invited about his work to groups of industry professionals such as APA, ASMP, PPA and the Northwest Arkansas Art Directors Club. He has exhibited his photography in venues that range from the Acrlight Cinemas to the Beverly Hills Country Club and was selected to be part of the Palm Springs Photo Festival slide show competition. He has been profiled twice in Rangefinder Magazine, most recently in January of 2010 for his fine art photography, has had his work twice featured in ISM magazine, and is a frequent guest on the Lightsource Podcasts. He has been profiled by Hasselblad for his use of their equipment as part of his Low Overhead personal project, and is a Dynalite VIP.
Mark has his own visual perspective. “When I’m setting up, people often don’t at first understand what I’m doing. When they see the test images they get this quizzical look on their face, as if they’ve never before seen that particular corner of their own office or home. Then they smile. They see something that can only be communicated visually. They see what I see; I’ve influenced the way they look at the world.”
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Mark is a Los Angeles and Orange County Photographer
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