August 24, 2008
My first blog…
Every six months or so I update my news page with some of my larger announcements, but I’ve yet to enter the world of blogging. I don’t know just what this will be, but no doubt it will include lots of information about my thoughts on photography.
If you haven’t yet started watching Mad Men, it’s a DVD purchase that I can promise you won’t regret. This scene, from the last episode of the first season, is about what I do as a photographer, and what photography is often about in a much larger sense:
When I was growing up, I think that the best things to watch came out in the theaters. Over the last decade or two, that’s changed. Two hours of Mad Men are better written than nearly anything playing in the cineplex (as were two hours of X-Files, The West Wing, Six Feet Under, Battlestar Galactica, and even Buffy the Vampire Slayer). Excellence isn’t about scale and budget – as photography will clearly attest to. Cable has changed television. At one time for a show to be made it had to be at the top of a three network pile. Now, with so many networks and cable stations fighting for an audience, the exceptional has a chance to creep in. Not all shows still need to cater to least common denominator, and traditional broadcast standards don’t apply to every station. There is good TV out there, and Mad Men is probably the best new show to come out of the pre-strike season.
I’m going to invite my team to post here as well, so I don’t really know what to expect from this new venture. We’ll see where it goes.
Filed under Advertising Photographers by Mark Robert Halper

