There’s a phenomenon I’ve noticed. This applies in the commercial world as well – almost anybody can look through two magazines (one with great photography, one with mediocre photography) and pick out the higher end publication.

Yet, when these same people need to buy photography they can’t tell good work from bad work – the reason, I believe, is that when they select a photographer for themselves they are less willing to trust their gut reactions, and instead limit their analysis to what they can identify and understand. Basically, if they can’t tell exactly what the differences are, they seem to become blind to them.

Most photographers actually see their own work with those same eyes, ironically, and since we can only fix or improve what we see, don’t have much perspective on where we fit.

Taken from Forum post by Mark Robert Halper, Commercial and Advertising Los Angeles and Orange County Photographer.

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