Traditional portraiture needs to brace itself for the kinds of changes that traditional wedding photographers saw a decade ago. I think this challenge will come from commercial shooters like me (who see a shrinking market and are looking for a way to do great work for other kinds of clients): wedding photographers (who are naturally following their clients through a life cycle, and will bring their passion with them as they did to the wedding market), students (who may have formally gone into commercial photography), and even the soccer moms (a few of whom are really closet creatives, and will be able to learn the technical aspects of what portrait shooters do). I think that portrait photography is due for a revolution.

Halper photographs portraits of families in Orange County and Los Angeles, california

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