I don’t think only artistic types appreciate good art. Good art evokes emotion and doesn’t require a degree. I don’t think everybody will get my work, however, but if they did then it probably wouldn’t be good. Please keep in mind that I’m in LA, and the motion picture community is well within my reach if I can properly target it.

I don’t know of any specific competitors who shoot like I do, which I consider a huge plus, but I do have a friend who also does strong work and I like her business model and think that I can make it work for me in my own way. On the other hand, I do intend to re-define my market and look for clients who want a family portrait, but also have an art collection and want it to all go together. Most family portraits don’t, in my personal opinion, and I’m there to change that. My images ought to be good enough to hang in galleries – I’m not always hitting that mark, but I always try to. Of course, I have a long road ahead of me, both creatively and in my business development.

Forum Post by Mark Robert Halper, a Los angeles and Orange County based commercial photographer

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