When I speak with clients who are shopping price (those who aren’t seem to be far more likely to work without these strange blinders on), I try to suggest they put my images side by side with the other photographers they are comparing and ask themselves which set of images feels like it belongs to the more established and successful company. I tell them not to worry about being able to understand why, since their clients will have an emotional rather than a logical response to the work.

I also explain what my strengths are. For the portrait world, the question would probably be which images belong to the family with the nicer home.

Los Angeles & Orange County Photographer Mark Robert Halper is based in Los Angeles.

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