I work with non-professionals in the vast majority of shoots that I do, and in the corporate world many people I shoot would rather be anywhere than in front of the camera. Families do offer their own challenges, even with these considerations, but I do think that it is very possible to create work that is simply out of reach of what soccer moms with cameras can do.

I’ve found a style or two that works for me, but I’m suggesting that each photographer ought to work to create a style that is more or less unique to them and technically demanding enough that it is not easily copied, especially by a non-pro. So much of what was once considered professional skill (and I’d argue that it really was) is now available on modern DLSRs.

Orange County photographer Mark Robert Halper is based in Los Angeles and is a commercial and advertising photographer

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