I’m likely to take some heat for saying this, but I’m entering the family portrait market because I see it as the one place in photography where the work really isn’t very good most of the time. As a commercial photographer, the technical and creative standards necessary for success are just higher than they are in portraiture. In my view, portraiture is where wedding photography was ten years ago. Most portrait photographers either work within typical PPA guidelines, shoot wedding style portrait photography, or are creative but not technically competent. I believe this is a ripe market for photographers who are shooting images that can’t possibly be done by a non-professional, and are more sophisticated than the PPA standards.

I think we’re seeing much more of this in senior photography and in boudoir, and I see myself as part of the vanguard bringing a more sophisticated and contemporary approach to the family market.

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